Development of standards related to media appearances
As a result of digitalization, sponsorship appearances have gone beyond the framework of traditional media. There are several new communication channels, and with the expansion of advertising platforms, possibilities and threats also have a broadening spectrum. Related content expectations should be handled more consistently and in an integrated manner. Platforms are used by many but only a few use them professionally. It is a basic requirement to protect the sponsor’s brand image. This should be done by setting conditions regarding the behaviour of the sponsored and by presenting image elements professionally. Conditions are also set for joint appearances with other sponsors. Fixing such rules requires the co-operation of a professional. In addition, restrictions on mediating and broadcasting rights may affect the rights of the sponsor. Commitments of the sponsored do not necessarily match reality. It is better to investigate the situation in advance preventing a problem than to confront afterwards due to an unfulfilled commitment.
How we support our clients:
- We correctly set out the sponsor’s expectations regarding media appearances and we also identify the possible legal risks.
- With the accurate and professional creation of contractual framework and with providing safeguards we manage the risks of media appearances as much as possible.